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Heartrepreneur® Radio


Jan 17, 2017

HEARTREPRENEUR 14 – CAITLYN DOEMNER I am very excited to have a special guest with me today. A guest who I really believe can help you in your business. I have Caitlyn Doemner. After studying at Oxford University and getting her MBA, Caitlyn launched virtual coaching sales and that was back in March of 2013. Listen to this woman. Within two weeks, they had sold over $250,000 for their client. That turns me on. That is why I asked her to come. By December of 2015 they closed over 3 million in new business for their clients. They also generated a million for themselves in their first 33 months of business. I know that you have been listening to the show and you know how few businesses do a million. Especially female operated business. Caitlyn is the author of the Unseen Sales Machine: How to scale and automate your high end sales. And something that speaks to me: Sell with heart. How to grow your company with love and authenticity. Her vision is to empower entrepreneurs to become CEO’s by scaling them out of their own sales process so they make more money doing less selling. I know you all want that. Caitlyn and her husband outside of LA with 4 kids and 11 chickens and 4 turkeys. I am so happy to have you. Caitlyn: Thank you so much for having me Terry. Terri: You are welcome. Let’s jump right in. What kind of sales was your client doing? All of a sudden you have $250,000 in two weeks. What kind of sales? Caitlyn: Her name is Margaret M. Lynch and she is an expert speaker and the author of happy into wealth. She helps people unblock their money mindset and step into their power. Financially and personally. It’s in the coaching industry is where we started. We worked with many great people. We really have been blessed to work with amazing female coaches in the industry. We support them in their sales. Terri: What is different? Coaches out there trying to sell themselves. What is the secret sauce that you bring? Caitlyn: I have to admit, when I first started virtual coaching sales, it was when my coach asked me to sell for him. He wanted me to sell for him. I told him, I don’t know how to sell. I told him I never sold anything in my life. My background was academic. I was afraid of selling. My business partner at the time was this coach’s sales consultant. Together we came up with a two part model. Find the problem and then create a solution. I thought, I would love to do that. So I scheduled an appointment for my boss. The thing I wish someone would have told me at the time, all that work I was doing was actually selling. It took me a long time to recognize that selling is not some secret formula. It’s simply listening really well to what people need and want and then coming up with a solution that is profitable for you and fits in their value equation. This two part model, setting the appointment, then closing the deal on the second call, it really broke the sales process into two very easy to do pieces so that nobody felt they had to take them from a cold lead to a closed deal. It’s very grueling for a single person. Also, it provides a level of credibility for the closer and the coach we are doing this for. We have 3 degrees where if the first person can’t get through then the second and third may try. It provides a level of consistency and reliability to the sales process. This is something many entrepreneurs lack. There is no system in place to make sure that leads are qualified and educated and engaged and invited into the program day in and day out. Terri: I love this. I have trained 5000 coaches so I know this is something they need. I will say it resonates one of my books is Sell without Selling Lessons from the Jungle for Sales Success. It’s all about what I call …